Jonas bjerre poulsen apartment therapy

I’ve often heard that if you want to be good at something, you need to niche down and become a specialist. While this often rings true for most aspects of work and —well—photography, Jonas Bjerre-Poulsen and the crew at Norm Architects make me think otherwise. Norm, based in Denmark, is primarily an architectural firm, yet it spreads its reach into art direction, product design, furniture creation, and photography.

Jonas, a founding partner of the firm, wears the hats of architect, designer, art director, and photographer. You may recognize his work from the Bang and Olufsen campaigns, Kinfolk, as well as various exhibitions. Jonas’ photographic work drips with his design talent and is a gorgeous marriage of architectural work, product photography, and fine art. While this seems like a lot to juggle, you can see how each facet of his work shares a unified feeling with the others. The structures, their design, furnishings, and the photographs we end up seeing of these spaces, all flow together, producing a modern and simple, yet tactile and refined collection of works.

This is especially the case for the Sandbjerg Residence in Northern Zealand, Denmark. On the outside, Sandbjerg is a traditional Danish country house sporting a classic thatched roof and locally sourced build

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